São Paulo hosts the largest gay march in the world. More than three million people march for tolerance in the financial capital of Brazil With the slogan "Vote against homophobia ', also inspired in 2010 Brazilian election year, the Gay Pride Parade returns to once again have as its main slogan combating crimes against homosexuals. The 18 floats
sound, called "electric trios', will have decorations in the colors black and white, which also predominate in all advertising used during the walk will start at noon at the Avenida Paulista and ending in the central Praça da República.
A black and white work of artist Otavio Donasci in the facade of the National Assembly, one of the monuments culture of this city, will mark the starting point of the march. The organization said that the phase of 'search visibility ", represented in the rainbow flag,' is over 'and that the gay movement will look at this year' direct action 'against national governments and regional demands.
However, the rainbow flag will be present at this year's launch of a credit card for gay people, who devoted part of the money raised from financial transactions to non-profit organizations working against sexual discrimination and care for AIDS patients. Police Military and Civil Guard Sao Paulo Metropolitan disposed of 1,300, which will be supported by private security officers, the Fire Brigade, Civil Defence, Red Cross volunteers.
The mayor of Sao Paulo had a budget of one million reals ($ 537,926) for the walk this year, almost double 2009, while the economy of the city expects an impact of 200 million reais ( approximately $ 107.5 million) during the stop.
The calculation was made by the consultant Sao Paulo Convention & Visitors Bureau (SPCVB), which also noted the presence of about 400,000 visitors to the city, many of them foreigners. during Gay Pride month is scheduled pre-and post-stop as the 10 th Cultural Fair LGBT (Lesbian, Gay, Bisexual and Transgender), held on Thursday in the square Anhangabaú City Hall, which opened in May the country's first tourist center of homosexual orientation.
Debates and delivery of academic awards to organizations and individuals who defend the freedom of gender, will complete the schedule of activities for the month. Sao Paulo wore rainbow. And more than 3 million people took to the streets of the city Brazilian traditional gay pride march. The theme this year was "Vote against homophobia ', because 2010 is election year in Brazil. Aware of the economic impact left by this event, Sao Paulo invested over half a million dollars in carrying
The twelfth edition of the march of gay, lesbian, bisexual, transsexual and transgender people in São Paulo today has brought more one million people, according to witnesses, three and a half million, according to the Metropolitan Store (municipal police) and up to five million people according to parade organizers. But, despite discrepancies on the number of participants and a few isolated incidents, the fact is that the Gay Pride event in the financial capital of the country has now ratified as the largest gathering of the gay community in the world. 
Trucks throwing disc jockey blaring electronic music have come in the shadow of the skyscrapers of Sao Paulo's main thoroughfare in a very hot day. 
All around, millions of people dressed in wigs, masks, costumes and heavy makeup had danced through the streets of the city for tolerance towards those who have an orientation other than heterosexual sex. authorities and the financial capital of Brazilian state oil company, Petrobras, have supported the initiative. "This is the diversity the country wants, the diversity we have to foster as a country seeking a tourist niche among the gay community," said one of the trucks from the Minister of Tourism and former city mayor, Marta Suplicy.
The march has become an important source of revenue for the city and for tourism in Brazil, since, according to consultants Insearch, gay Brazilians have an average of above-average incomes and spend more in leisure. But the Federation of Trade of São Paulo (Fecomercio) has pointed out that 40% of gays, lesbians, bisexuals and transgenders suffer discrimination as consumers.
Therefore, the march organizers Fecomercio will launch with a label certifying that the shops are respectful of diversity of race, ethnicity, physical differences and sexual orientation. The Pope's visit to Brazil, the largest Catholic country in the world, attracted less than one million people.
On that occasion, Benedict XVI criticized homosexuality and called for reinforce traditional family values.
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